Zoom isn’t just the all-in-one communications platform that keeps businesses running efficiently. It’s the one employees wish their companies used. So we created IT Confessions, a campaign where real people air their software grievances and urge their IT departments to become Zoom companies. And to lead the movement, we brought back the king of office angst: Ajay Naidu (Office Space) as the voice of the people.
To get the word out we created a series called “wITness Protection” where anonymous employees vented their IT frustrations.
Once we got enough submissions, the man himself entered the chat and spoke for all of the people who were sick of not having Zoom at their company.