Buying a car online shouldn't feel like a leap of faith. So we teamed up with Kenan Thompson to show just how simple it can be. The result? The biggest campaign in Autotrader history, spanning TV, social, digital, experiential and major sports partnerships. All to prove you really can buy your car online. Really.
TV SPOTS
Coffee Shop
Backstage
Campaign Sizzle Reel
Product Vignettes