To launch Autotrader Buy Online, we teamed up with Kenan Thompson to make the car buying experience feel less 😵💫 and more 😎. The result was the biggest campaign in Autotrader history. A fully integrated launch spanning TV, social, digital, experiential, and major cultural partnerships including College and NFL Football, proving that buying a car online can actually be simple. Really.
TV SPOTS
Coffee Shop
Backstage
Campaign Sizzle Reel