In 2025, Crayola “un-retired” a collection of 8 colors for the first time ever. Our job was to create an immersive activation that celebrated their return. And boy did we do it.
But before we could begin planning, I created stories that explained who the colors are and what they’d been doing since their retirement. Now these stories are Crayola canon. Pinch me.
With our characters defined, we created an immersive Union Square experience that took guests on a journey around the world to see what each color had been up to. Each booth reflected the form of creativity each character represented.
Recap Video
A slew of fun social content created FOMO, but in a good way.
Heroes
Cookies
Lava
Popular
Color Check
Social Recap
Map
Makeup
Remember when I said that the stories were Crayola canon? Here’s proof in the form of a coloring book Crayola created after the success of the event. I inspired a coloring book. Pinch me again.
