General Mills Cereals are getting rid of artificial flavors and colors. But so is everyone else. So to get the word out, we got rid of their iconic artificial rabbit. Then we launched an online casting call to find his real life replacement and created TV spots starring the winner.
Campaign Recap Video
Witness history as we chronicle the story behind the rise of the Real Trix Rabbit.
TV SPOTS
The Real Trix Rabbit is making his big debut. Get ready for cuteness, furriness and surpriseyness.
The Real Trix Rabbit is back and he's impressing all the right coworkers.
Social Teasers (vimeo.com/album/3837243)
Fluffy, Furry, Epic
Casting the #RealTrixRabbit can be tricky. Here's proof.