Land O'Lakes wanted to create an installation that changes the way people see food. In response, we created The Copernicus Project. An installation and think tank at SXSW 2019, that included 5 interactive experiences including an ball pit shaped like an avocado that taught visitors about nanotechnology. Below you'll see a recap of The Copernicus Project project in its entirety as well as the social videos that hyped it and an immersive video called the "Truth About Biodiversity" as featured at the festival. The Copernicus Project was enshrined in the 2019 CommArts Annual and honored at the 2020 D&AD Awards.
The Truth About Biodiversity video experience immersed guests in a 180 degree video on 9ft screens that told the story of biodiversity. What it is and why we need to protect it.
The Installations
The Truth About Biodiversity
The Avocado Slide showed visitors the impact nanotechnology has on our food system (and made for a solid photo op).
The Beautiful Food Web taught visitors that humans are not on top of the food chain. We’re in the middle of a complicated web.
We created a striking piece of analogue art by capturing our visitors opinions about food. They manipulated different colored strings that represent their dietary choices.
We brewed an exclusive beer called Hopeless Hoptimist with upcycled bread from local supermarkets.
Social Teaser Videos
Washington Post Print Ad
