Our task was to announce Chase Freedom Unlimited’s new rewards on social media with Kevin Hart as our pitchman. Instead of making normal commercials that could easily live on TV, we chose to emulate actual social media placements like shoppable collection ads which are usually static.
Dining Collection Ad
Selfie Video - ”Slow Down”
Kevin is a force on social media, so I wrote videos that mimicked his own selfie content.
Drugstore Collection Ad
Selfie Video - “Breaking News”
Travel Collection Ad
Selfie Video – “Self Care”