Creative Director / Copywriter
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Simply - EspressOJ

How do you get people drinking more orange juice? Sell them coffee. When we discovered people were mixing Simply Orange with espresso on TikTok, we jumped on the trend with Simply EspressOJ, a limited-edition kit that brought the unexpected combination straight to people's breakfast tables.

Influencers got a hold of them and boom… content!

Like a lot of content.