Creative Director / Copywriter
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Simply - EspressOJ

 Believe it or not, orange juice sales are down. Simply needed a way to get OJ back on the breakfast table. Turns out people love mixing OJ with espresso. So we created a brand new way to beverage with a box containing Simply OJ and espresso boba. Mix it up and you get Simply EspressOJ.

Influencers got a hold of them and boom… content!

Like a lot of content.